What's in a name?

Something that continues to niggle me is my company name, "Phil Bearman Creative Media Solutions" - here's the story/explanation/excuse for it!:

The name started out in my freelance lighting designer days as "Phil Bearman Lighting Designer" which was fair enough (the only problem being that it didn't fit on my bank cards which had to read Phil Bearman LD!)

So when I moved into motion graphics I need to change the name. This was the perfect opportunity to come up with something a bit original, but despite hours of brainstorming and suggestions from friends and family I just couldn't find a name that I liked that wasn't already in use by somebody else. So I accepted defeat and carried on using my own name. The trouble was, at the time I was trying to do website design, motion graphics, graphic design work and more, so I needed a name that would encompass all of that, and that's where the dreadful 'Creative Media Solutions' came from!

Now I've streamlined my business it would be more accurate to change it to Phil Bearman Motion Graphics or similar, but the hassle and cost of changing the company name outweighs any benefit. Plus, as a friend pointed out to me, the company name is actually well established and known (some people know the company as just 'Creative Media Solutions'), and as the old saying goes 'If it ain't broke, don't fix it'.

So, for now at least, the company continues to be Phil Bearman Creative Media Solutions (and continues to be abbreviated on the bank cards - to Phil Bearman CMS!)