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Saturday, 26 September 2009

My First Shoot... a success!

Well the big shoot took place this week - I spent Monday setting up the studio, and Tuesday was a solid day of filming.

The studio was perfect for the job, and being just down the road from me, it was very convenient!

The big day went very smoothly with all of the dancers doing a great job, providing some fantastic footage.

There are a few things that I would do differently if I did it again, but it wasn't bad for a first effort!

I've spent this evening keying the footage which has been surprisingly easy, despite being filmed on an AVCHD camera. I'm glad I did my homework on getting the lighting right!

Here's a short bit of video I've put together - this is a very rough composition of some of the footage so isn't representative of what the finished DVD will be like!

Friday, 11 September 2009

"It gets earlier every year!"

You know you're getting older when you start saying "Christmas gets earlier every year..."!

I'm working on my first Christmas-related job of the year today. The funny thing is, my bar & club clients always get their christmas marketing going nice and early, but the majority of them don't seem to think about other events until a week before which is nowhere near enough time to promote an event!

I'm currently writing an article for my website giving some basic advice on marketing. It's very apparent to me that many clubs and bars don't have an understanding of some of the basic principles of marketing and advertising, which are essential in the current economic climate.

Whilst I wouldn't claim to be an expert, I've been working in the industry for 10 years, and promoted a successful club night for 6 years, as well as animating adverts and branding for clubs and bars for 5 years, so I think I'm well positioned to give advice from both an outsider and insider's perspective!

Watch this space...

Saturday, 5 September 2009

Lights... camera... action!

I've been neglecting my blog a bit recently, so thought I ought to make another entry!

The last month has been very busy work-wise, plus I had a family wedding which I was heavily involved in so spare time has been a bit sparse this month.

I'm currently preparing for a day of filming for a new product I'm working on.

It involves some dancers, and I had an overwhelming response from an advert that I put on a pro dancers website. I've now selected all of the talent for it - Simon Cowell eat your heart out! I'm really chuffed with the people I've selected - they're going to look great on camera.

I've also found a great little studio just down the road from me which is perfect for the job.

Now I've just got to plan the shoot and bring everything together on the day. I'll post a 'behind the scenes' video on here once it's been done.

There's lots of 'firsts' for me on this project, so it's quite daunting, but I'm really excited about it - I have a feeling this is going to be my most successful product to date!

Anyway... back to it - watch this space for more info!