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Friday, 10 July 2009

Semantic Satiation

Slightly random post this one, but I've finally found out what that sensation is called when you stare at or say a word so often that it starts to look/sound strange... It's called Semantic Satiation!

I experience it almost every time I try to choose a font, as I stare at the word whilst flicking through the hundreds of fonts, and I have to look away and do something else for a few minutes until the word no longer looks strange before continuing my search!

I'm sure it must affect all graphic designers!

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